LAST MONTH, Michael (my boss, mentor, creative partner and friend) and I spent a few days in Santa Cruz, immersing ourselves in our newest client—a natural foods store with 7 locations in northern California. Visiting as many stores as we could make it to in 3 short days involved lots of driving and music. Michael always has something new for me to listen to and once again found me my new favorite band. Lord Huron.
So. Much. Beauty. It literally made my heart ache. A feeling I can honestly say I've never in my entire life felt about a place. So yeah, if I could bottle up a feeling and sell it to you it would look and sound something like this...
"Die if I must let my bones turn to dust
I'm the Lord of the lake and I don't want to leave
All who sail off the coast ever more
Will remember the tale of the ghost on the shore
I'm goin' away for a long time"